November 28, 2023 • 5 min read
The "Onboarding Fee": How to Monetize Your Professional Process
As a freelancer, the time you spend on non-billable administrative work is pure lost profit. The onboarding phase is often the biggest culprit. But what if, instead of being a cost center, your onboarding process became a paid, value-add service?
The Mindset Shift: Your Process is a Product
First, you must believe this: a smooth, professional onboarding is a valuable service. It provides clarity, sets the project up for success, and saves the client from confusion and delays. It is worth paying for. A messy, email-based onboarding is a liability; a streamlined, portal-based onboarding is an asset.
Introducing the "Project Setup & Onboarding Fee"
On your next proposal or statement of work, add a new line item. Don't hide it. Present it confidently. It could look like this:
- Project Setup & Onboarding Fee: $250 - Includes creation of a dedicated client portal, strategic asset collection, and project kickoff coordination.
How to Justify the Fee to Your Clients
When a client asks about the fee, don't be defensive. Be enthusiastic. Explain the value:
"This one-time fee covers the critical setup phase of our project. It gives you access to a secure, centralized client portal where all our files and communication will be organized. This process ensures we collect everything we need upfront, preventing delays and guaranteeing that the project starts smoothly and efficiently. It's a small investment to ensure a successful outcome."
The Tool Makes it Possible
You can only charge this fee if your process is genuinely professional. You cannot charge a fee for a messy email chain. Using a tool like Cliently gives you the polished, branded portal to back up the line item on your invoice. It provides a tangible deliverable (the portal itself) that makes the fee feel concrete and valuable to the client.
Sarah L.
Web Designer & Founder